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Steel's : a forgotten stock market scandal from the 1920s /

Main Author: Dyer, Dave.
Format: Book
Language: English
Published: Syracuse University Press, 2013
Edition: First edition.
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TABLE OF CONTENTS

List of Illustrationsp. ix
Prefacep. xv
Acknowledgmentsp. xxix
1The Man Who Did Almost Everything Right: The Right Business at the Right Time in the Right Placep. 1
2The Creative Promise of the L. R. Steel Company: Ten Thousand Lollipopsp. 13
3Inventing the Infomercial: Fifty Endingsp. 31
4The Life of a Salesman at the L. R. Steel Company: "How's Yer Pep?"p. 42
5The Stores: The Best Fifty-Cent Chicken Dinner in Canadap. 63
6The Denver Miracle: "Meet Me at Steel's Corner"p. 81
7The Late-Night Meeting: "Well, Folks, Here We Are"p. 101
8L. R.'s Last Train Ride: "I Was Awakened by a Peculiar Sound"p. 110
9Was It a Ponzi Scheme?: Would a Crook Live Next to a Chicken Farm?p. 118
10What Went Wrong?: Failure Is an Optionp. 126
11The Legacy of Failure: Life Goes on... or Notp. 134
12Postscriptp. 145
Referencesp. 149
Indexp. 153