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Steel's : a forgotten stock market scandal from the 1920s /

Main Author: Dyer, Dave.
Format: Book
Language: English
Published: Syracuse University Press, 2013
Edition: First edition.
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Table of Contents:
  • The man who did almost everything right : the right business at the right time in the right place
  • The creative promise of the L.R. Steel Company : ten thousand lollipops
  • Inventing the infomercial : fifty endings
  • The life of a salesman at the L.R. Steel Company : "how's yer pep?"
  • The stores : the best fifty-cent chicken dinner in Canada
  • The Denver miracle : "meet me at Steel's corner"
  • The late-night meeting : "well, folks, here we are"
  • L.R.'s last train ride : "I was awakened by a peculiar sound"
  • Was it a Ponzi scheme? : Would a crook live next to a chicken farm?
  • What went wrong? : failure is an option
  • The legacy of failure : life goes on
  • or not.