Steel's : a forgotten stock market scandal from the 1920s /
|Main Author:||Dyer, Dave.|
Syracuse University Press, 2013
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Table of Contents:
- The man who did almost everything right : the right business at the right time in the right place
- The creative promise of the L.R. Steel Company : ten thousand lollipops
- Inventing the infomercial : fifty endings
- The life of a salesman at the L.R. Steel Company : "how's yer pep?"
- The stores : the best fifty-cent chicken dinner in Canada
- The Denver miracle : "meet me at Steel's corner"
- The late-night meeting : "well, folks, here we are"
- L.R.'s last train ride : "I was awakened by a peculiar sound"
- Was it a Ponzi scheme? : Would a crook live next to a chicken farm?
- What went wrong? : failure is an option
- The legacy of failure : life goes on
- or not.
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