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The digital mom handbook : how to blog, vlog, tweet, and facebook your way to a dream career at home /

"Mothers have been looking for the middle ground for more than half a century. Staying at home and raising the kids full-time isn't it. Working full-time and rushing home to tuck the kids in at 7 p.m. sharp ain't it either. Even part-time work outside the house can be a scramble for most women,... Full description

Main Author: McClelland, Audrey Couto.
Other Authors: Padilla, Colleen.
Format: Book
Language: English
Published: Harper Business, 2011
Edition: First edition.
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From the founders of ClassyMommy.com and MomGenerations.com comes the ultimate guide to helping moms build successful careers at home by doing what they already do online--just better.

To work or not to work--it's the toughest question for most mothers today. But Audrey McClelland and Colleen Padilla have found the coveted "middle ground," creating successful careers from home via the Internet. They've literally Skyped, blogged, vlogged, tweeted, and Facebooked their way to the top--and in this eye-opening book they show other moms how to find success through these seven basic steps:

1. Find your passion.
2. Hang a digital "shingle" and start typing.
3. Find your tribe.
4. Make opportunity knock and learn how to answer that door.
5. Manage the Benjamins.
6. Don't forget the children!
7. Live happily ever after by living your values.


A Letter to Our Readersp. 1
Introduction: Our Storiesp. 7
Step 1Find Your Passionp. 21
Step 2Hang a Digital "Shingle" and Start Typing!p. 41
Step 3Find Your Tribep. 69
Step 4Make Opportunity Knock and Learn How to Answer That Doorp. 93
Step 5Manage the Benjaminsp. 123
Step 6Don't Forget the Children!p. 161
Step 7Live Happily Ever After by Living Your Valuesp. 183
Parting Wordsp. 205
Appendix AA Crash Course in Social Mediap. 207
Appendix BKey Mom Blogsp. 221
Appendix CBusiness and Social Media Resourcesp. 227
Acknowledgmentsp. 231
Indexp. 233

Review by Booklist Review

Padilla and McClelland were both stay-at-home mothers when they started separately blogging about their day-to-day lives and interests. Their blogs, ClassyMommy.com and MomGenerations.com, respectively, eventually launched them into careers as social media consultants and product advocates with huge followings. In this very readable book, they offer advice on how to launch a blogging career; that is, find a passion, find a tribe with a similar passion, and create opportunities. They detail how to hang a digital shingle, with helpful advice on blogging, vlogging, tweeting, and using social media. Most importantly, they advise on managing whatever income or opportunities the enterprise generates so that it doesn't interfere with family life. They also frankly discuss the ethics of product reviewing and maintaining integrity with blog readers. Interviews with other women bloggers with diverse interests, from fashion to activism to environmentally friendly products; solid information on online advertising and promotions; the technicalities of blog design and mechanics; and scads of helpful sources add value to this engaging book.--Bush, Vaness. Copyright 2010 Booklist

From Booklist, Copyright (c) American Library Association. Used with permission.
Review by Library Journal Review

McClelland and Padilla, who founded and edit the sites MomGenerations.com and ClassyMommy.com, respectively, share their experiences as "mompreneurs" working online while raising their kids. Their "how we did it" advice is supplemented by other success stories, and their focus on finding a passion and tribe will inspire readers with ideas but no clue where to begin. Strategies and tips are provided to seek balance between child rearing and having a creative/business outlet that one hopes provides income. Points of entry they encourage to the digital world include a blog, Facebook, Twitter, YouTube, and podcasting. This quick overview emphasizes taking the steps to realize one's goals without sacrificing family time. McClelland and Padilla also discuss questions of integrity when using your children within your business or dealing with large corporations that want your endorsements. -VERDICT This handy guide will help stay-at-home parents turn their dreams into reality. Working parents looking for a broader guide to starting a business should consider Aliza Sherman and Danielle Smith's Mom, Incorporated (reviewed below).-Barb -Kundanis, Longmont P.L., CO (c) Copyright 2011. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

(c) Copyright Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

The founder of ClassyMommy.com, Colleen Padilla has an MBA from Cornell and has served as a spokesperson for Scrubbing Bubbles, Energizer, Mattel, T.J.Maxx/Marshall's, Tide, and other companies. She's been featured on Fox News, Good Morning America, MSNBC, and in the New York Times. @classymommy
Audrey McClelland is the cofounder of MomGenerations.com, has served as a spokesperson for T.J.Maxx/Marshall's, Tide, and Suave, and has appeared in campaigns for Este Lauder and Hewlett Packard. She's been featured on The Rachael Ray Show and in the New York Times, Women's Wear Daily, the Wall Street Journal, Redbook, Pregnancy, and more. Both women are editors for Lifetime Digital's Lifetime Moms website. @audreymcclellan